About Us
A Colorado political issue committee committed to giving families and small businesses the facts they need to vote with confidence on matters affecting your community.
Our Mission
Your Family's Future Alliance is a Colorado political issue committee dedicated to educating voters on the ballot measures and legislation that directly affect Colorado families and businesses. We believe that informed voters make better decisions — for their households, their communities, and their state.
We provide clear, factual, nonpartisan information on complex policy issues so that every Colorado voter — regardless of political affiliation — can understand what's at stake and make their voice heard.
Our Approach
We focus on issues — not candidates. Our work centers on ballot measures and legislation that have a direct impact on Colorado families and small businesses, including tax policy, state funding, the Colorado economy, jobs, and impacts to businesses.
We translate complex legislative and policy language into plain English, so voters can understand exactly what they're being asked to decide — and what the real-world consequences may be for their families and business.
Leadership Team
Penn Pfiffner
Chairperson
Penn Pfiffner is a veteran Colorado policy leader and longtime champion of taxpayer rights. A former Colorado state legislator and senior fellow at the Independence Institute, Penn has spent decades defending TABOR and advocating for fiscal restraint, limited government, and transparent elections.
Geoff Sakala
Executive Director
Geoff Sakala oversees day-to-day operations, voter outreach, and coalition partnerships across Colorado's 64 counties. He is focused on making complex ballot measures accessible to every Colorado family and ensuring voters have the clear, factual information they need before they cast their ballots.
Rebecca Sopkin
Treasurer
Rebecca Sopkin serves as Treasurer of Your Family's Future Alliance, overseeing the committee's financial operations and compliance. She brings a strong background in Colorado nonprofit and political committee finance, ensuring full transparency and accountability in all reporting.
Contact Us
Have questions about our work or the issues we cover? We'd like to hear from you. Please connect with us!
Legal Disclosure
Your Family's Future Alliance is a Colorado political issue committee registered with the Colorado Secretary of State. Paid for by Your Family's Future Alliance. Not authorized by any candidate or candidate's committee. All contributions are subject to Colorado campaign finance law. A copy of our report is available on the Colorado Secretary of State's website at sos.state.co.us.